tom@thomasbaughmedia.com

Consumers have come to expect price cuts on their preferred brand of pop, or favourite weekend tipple. And if the price isn’t right, beverages and drinks suppliers could find consumers reaching for the nearest competitively priced rival brand.  Loyalty isn’t a given in the drinks industry. Assuming, however, that the costs of production are relatively stable week-on-week, why is there …

  Every year, the teams at Gaina Software and Wellington IT pledge support to a chosen Charity of the Year. In 2017, that charity was Cancer Fund for Children – we kicked off our year\’s fundraising with a Christmas gift of £2000 on behalf of our customers, and with £3000 left to meet our £5000 …

  There are many reasons why companies don’t seek legacy modernisation services as often as they should. If their enterprise resource software is up and running, doing what it needs to do, many businesses see no reason to change what they’re used to. Okay, there’s the occasional inefficient workaround to a problem, but since things …

Wholesale companies take a risk when they hold inventory so that products are available when their customers need them. Although unpredictable, this has always been an accepted part of the business. However the damaging losses caused by too much safety stock, and subsequent stock obsolescence, could be better contained with strategic management of inventory. This …

For outlet-to-supplier interactions, mobile apps offer accuracy, efficiency, control and convenience as standard. With all these advantages, the question is: \’why aren’t you using mobile apps in your business yet?\’ Together with changes in the consumer market, such as online ordering and faster cashless ways to pay, the use of mobile apps as a transaction …

Albert Einstein once said, “A clever person solves a problem. A wise person avoids it.” Any FMCG or Drinks company competing in today’s ever-changing business climate should take Einstein’s words to heart. Think about it: As evidenced in a recent survey conducted by Adobe Systems, office workers in Europe spend more than a third of …

\”Simplify\” – It’s an easy to grasp concept and we should look to simplify all aspects of our professional lives.  Check out our infographic that breaks down how to reduce the complexity of managing the customer experience for drinks and FMCG wholesalers and distributors.  

Are you using the best tools to crunch your numbers in order to reduce food and beverage costs? Drinks manufacturers and re-sellers are increasingly finding themselves footing the bill for swollen production costs and expenses.   The rising cost of ingredients is met head-on by an unwillingness by customers to pay more for the products …

Modern Customers are well aware of the effect that food and drink can have on their physical appearance and social standing, influencing choices made at the bar.  Mintel’s Global Food & Drink Trends 2017 report noted a rise in natural, simple and flexible diets among consumers. There has also been a corresponding rise in demand for …

  Internal research conducted by Gaina Software suggests that sales managers from the Drinks Industry are not typically heavy users of social media. On a personal level this may not be a problem, but it does place the sales team at a disadvantage when trying to understand their customers’ customers.  The fact is, consumers are …