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 Who Cares About Data In Their Drinks Business? Could An ERP Help Them To Achieve Their Goals? Sales & Marketing Manager – ‘So, basically, we spent around £3000 last month on advertising, some was online and some was offline. Our reps took a loss of £4000 in the north of England with one of the …

\”Did Ian say that he wanted 12 cases of Tennent\’s or 15?\” \”Did Laura say that she wanted 20 cases of Gordon\’s or 50?\”   Sound familiar? This happens every day across the UK and Ireland! It\’s 2018 and sales reps for some of the largest drinks distribution companies across the UK and Ireland are …

Every feature of a drink-specific ERP system should be designed to add value to your business– and that value will be recognised by your successes.   However, despite their proven advantages, some ERP functionalities are often underutilised – which tallies with the old IT adage that 80% of software users use just 20% of the …

Men drink beer, women drink wine, and sailors love a swig o’ rum. Not only are generalisations like these culturally dated – they can also damage a drinks business, especially if they’re taken to heart and applied to its strategy.   With every passing year we see ever more empirical evidence that confounds long-held stereotypes …

Sometimes in business, profit doesn\’t come from the deals or the data, it comes from the relationships. Being a retailer\’s preferred drinks distributor can earn you better placement in-store, more frequent orders, or more marketing opportunities on the shelf – all of which could help you grow faster and build market share.   In this …

From product specifics through to leveraging the insights required to make sales, the right beverage software can help distributors sell more.  It’s not rocket science, it’s just data–and a little help from your strategic software partner.    Specific software for beverage distributors serves up sales  The obvious advantage of drinks industry specific software is that …

As major drinks companies, including C&C Group and Heineken, move further into controlled distribution, we sketch a blueprint for how non-global drink distributors can stay relevant and retain market access.   Landmark acquisitions herald a new era of controlled drinks distribution In controlled distribution, a single company controls both the manufacturing and distribution of a …

 The UK and Ireland have been basking in record high temperatures–and drinks businesses have rightly recognised this as an opportunity to sell more beverages. After all, what could be more refreshing than a bottle of ice-cold beer on a sunny day? The effect of weather on consumer spending As a drinks distributor, you hold the …

Drinks companies consistently name trade promotions as the biggest drain on their revenue after the cost of goods. Most accept this as the price of meeting customer expectations, but how many companies can point to detailed statistics that prove their promotions provide a benefit? Remarkably, not many. The reason for this can be pinned on …

A good demand planning strategy is the difference between profit and loss for your drinks distribution business.   In this article, we’re going to sketch out a basic approach to demand planning strategy that could make your drinks distribution business more profitable. But First, Why Strategising & Planning According To Demand, Is So Important? In …