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Are you using the best tools to crunch your numbers in order to reduce food and beverage costs? Drinks manufacturers and re-sellers are increasingly finding themselves footing the bill for swollen production costs and expenses.   The rising cost of ingredients is met head-on by an unwillingness by customers to pay more for the products …

Modern Customers are well aware of the effect that food and drink can have on their physical appearance and social standing, influencing choices made at the bar.  Mintel’s Global Food & Drink Trends 2017 report noted a rise in natural, simple and flexible diets among consumers. There has also been a corresponding rise in demand for …

  Internal research conducted by Gaina Software suggests that sales managers from the Drinks Industry are not typically heavy users of social media. On a personal level this may not be a problem, but it does place the sales team at a disadvantage when trying to understand their customers’ customers.  The fact is, consumers are …